Leads arrive while you are working
Calls and inquiries often come in while your team is driving, estimating, or completing jobs.
About Liberty Systems
Built by Americans, for American contractors.
Liberty Systems gives independent contractors practical marketing systems that generate, capture, and follow up with leads — without long contracts, confusing reports, or agency fluff.
Built in the USA
Contractor-focused
Month-to-month options
You own your assets
Our mission
Help independent contractors compete like larger operators.
We give contractors access to the website, lead-capture, follow-up, review, and local visibility systems used by larger home-service companies — without the cost and complexity of an internal marketing department.
Our approach is simple: practical systems, clear communication, honest terms, and assets the customer can understand and own.
Why Liberty exists
A system, not another vendor.
- The problem we saw
Contractors were paying multiple vendors while still missing calls, losing leads, and juggling disconnected tools.
- Why agencies fall short
Many focus on reports, traffic, and deliverables instead of what happens after a lead contacts the business.
- What contractors actually need
One connected process for website inquiries, calls, follow-up, reviews, and customer communication.
- What Liberty built
A done-for-you contractor growth system with clear support, straightforward terms, and practical implementation.
Why we started Liberty
Contractors deserve systems that work as hard as they do.
Diego Furlan
Co-Founder · Liberty Systems
After working with contractors and seeing valuable opportunities lost through missed calls, weak websites, inconsistent follow-up, and disconnected software, Diego Furlan co-founded Liberty Systems to bring those pieces together.
Instead of selling isolated marketing services, Liberty builds one connected system around how contractors actually attract, communicate with, and follow up with customers.
"We didn't start Liberty to sell contractors more software. We started it to help them stop losing opportunities they already worked hard to generate."
Good contractors should not lose jobs because their systems cannot keep up.
Jonathan Chica co-founded Liberty Systems after recognizing that many contractors did not have a lead problem — they had a response and follow-up problem. Calls were missed during jobs, estimates went cold, customer conversations were scattered, and owners were forced to piece together multiple tools that rarely worked well together.
Jonathan's focus is building a clear operating system behind the marketing: one that helps contractors respond faster, stay organized, follow up consistently, and give every opportunity a better chance of becoming booked work.
"Most contractors do not need more complexity. They need a simple system that helps their team respond faster and follow through."
Jonathan Chica
Co-Founder · Liberty Systems
Built in the real world
More than a website. A system your team can use.
Liberty connects the customer journey from the first website visit or phone call through follow-up, review requests, and future campaigns.
- One connected lead process
- One place for supported conversations
- One team responsible for setup and support
Today · Live lead activity
Active- New website leadBath remodel · Denver, CO
- Missed-call text sent"Thanks for calling — how can we help?"
- Reply in shared inboxTeam responds in under 3 minutes
- Follow-up scheduled3-touch sequence over 7 days
- Review request sentAfter job marked complete
Built for contractors
Built around how contractors actually work.
Missed calls become lost jobs
Fast response matters because homeowners usually contact more than one contractor.
Reviews drive trust
Homeowners compare recent ratings and feedback before scheduling.
Estimates need follow-up
Profitable jobs are often lost because no one consistently follows up.
Local visibility matters
Your business needs to appear in the markets and service areas you actually serve.
Demand changes by season
Campaigns and follow-up should reflect seasonal demand and each trade's service cycle.
How we operate
Straightforward systems. Clear expectations. No hostage tactics.
No long-term contracts
Clear monthly terms. Customers should stay because the system creates value, not because they are trapped.
Fast implementation
Launch is typically targeted within 7–10 business days after all required content, access, approvals, and payment are received.
Built specifically for contractors
Websites, workflows, review requests, and follow-up are designed around how home-service businesses operate.
You own your assets
Your domain, approved content, phone number, customer records, and business data remain yours, subject to the signed agreement and third-party limitations.
Final terms, ownership, cancellation, and implementation responsibilities are governed by the signed customer agreement.
By the numbers
Liberty at a glance.
200+
Contractors served
38
States served
18
Contractor trades supported
7–10 business days
Target launch timeline
U.S.-based support
24/7 · 2-hour response target
Month-to-month
Customer agreement structure
Leadership
Meet the leadership team.
Two co-founders share responsibility for what Liberty builds and how it's delivered.
Jonathan Chica
Co-Founder
Leads product direction, contractor strategy, and the growth systems Liberty builds around each client.
Diego Furlan
Co-Founder
Leads delivery, client operations, and the day-to-day systems that keep contractors launching and growing.
Free · 20 minutes · No pressure
Find out where your leads are leaking.
We'll review your website, missed calls, reviews, follow-up, and local visibility. You'll leave with a prioritized growth plan — even if we never work together.
No obligation. No high-pressure sales pitch.